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Graphic Design Trends 2018


The 10 graphic design trends we're seeing in 2018

1. Responsive logos

2. Gradients

3. More depth (with semi-flat design)

4. Dashing duotones

5. Palettes & patterns inspired by the 80’s & 90’s

6. Movement: animations & GIFs

7. Bold typography

8. Custom graphic art and illustration

9. Authentic photography

10. Highly-detailed vintage

1. Responsive Logos

The idea of altering logos to meet the same user demands has largely remained unthinkable… until now. Companies have been refreshing their logos into modern, simplified versions over the past few years and responsive logo design is the logical next step in meeting the demands of today.

2. Gradients

In the not-so-distant past gradients reigned supreme. They were found on every website button, page header and PowerPoint presentation. Your corporate PDF wasn’t cool unless a gradient graced the cover. Then, sometime around late 2007 they were sidelined as we embraced an era of flat design.

Stripe uses vibrant gradient backgrounds to compliment semi-flat illustrations. Via Stripe

Flat design is evolving, and gradients are making their modern-day comeback as a flat design enhancement. This enhancement is part of a design update often referred to as “flat 2.0” or “semi-flat design”. Their reappearance in iOS and adoption by industry leaders like Stripe and Instagram have solidified their popularity once again, and you’ll be seeing them in the form of vibrant UI, branding, backgrounds, illustrations and overlays.

3. More depth (with semi-flat design)

We’ve been seeing them a lot lately, and it’s safe to say that shadows are officially back in 2018. Like gradients, shadows were put on the back burner as we stripped realism from our designs in favor of extreme minimalism and two-dimensional design.

4. Duo Tones

Duotones are traditionally created through a halftone printing process where one halftone is printed on top of another of a contrasting color, creating a two-toned image. This fundamental printing technique has found new life in digital media. Imaging software has made it easier than ever to create duotones, as well as related variations like monotones, tritones, quadtones and “fake duotones” (tinted images).

5. Palettes & patterns inspired by the 80’s & 90’s

From pretty pastels (“millennial pink”, anyone?) to electric hues, color schemes from the 80’s and 90’s have been gaining popularity once again. With the movement away from ultra-flat designs, expect to see the abstract and geometric patterns inspired by the era move from the fringes into the mainstream as well.As children of the 80’s and 90’s become more prominent and influential as both brand leaders and key target audiences, this trend can add visual excitement as well as a touch of nostalgia to your designs.

6. Movement: animations & GIFs

You may be hearing a lot of buzz about microinteractions lately, but what exactly are they and why should you use them? Simply put, microinteractions are tiny animations used to communicate with users and help them perform tasks. They are a UX best practice, and possibly one of the biggest UX trends to date.

7. Bold typography (and serifs return to the screen!)

Serif fonts help set the tone for this epic project. Via General ElectricWhen it comes to typography in 2018 you’ll find that the bigger and bolder, the better. Designers will be opting for artistic effects, extra-large font sizes and huge headlines. Helvetica-inspired sans serifs have dominated digital spaces, and while they’ll remain as fashionable as ever (especially their extra-bold family members), we can expect more typeface variety in the coming year.

8. Custom graphic art and illustration

Whether they are whimsical, practical, or purely artistic, the demand for custom graphic art and illustrations will continue to grow in the new year. Custom imagery has always played a major role in print media. When it comes to digital media however (despite being a star player of Flash websites in the 2000’s), custom graphic art and illustration has taken a backseat to cheaper stock imagery alternatives for much of the last decade.

9. Authentic photography

Authentic photography looks and feels real. Whether you’re working with custom photos or selecting stock, look for images that convey emotion, contain action or tell stories. Unfiltered and unstaged photography was a huge part of advertising in the 90’s, and though we’re not quite sure why models spent the next 15+ years shaking hands and smiling at their screens, it’s refreshing to see natural (and more interesting) compositions return to the mainstream once again.

10. Highly detailed Vintage

Vintage isn’t anything new (obviously), but the trend will remain strong in 2018. Though it may contradict the mainstream desire for minimalism—beautiful, finely crafted logos and illustrations are timeless. Brands looking to achieve a top-shelf look often find classic design aesthetics can provide an air of distinction and sophistication.

#design #graphics #trends

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Belinda Pinto

C. +27 083 291 3383   

E. mail@intuitiondesigns.co.za

Dunvegan . Johannesburg . South Africa

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